Baby Boomers have always enjoyed a privileged position in society, and they’re used to being respected by others around them – regardless whether they were folks, parents, or merchants and advertisers.  Having started life in wealthy post-World War II nuclear families, and having worked for many years to create their own private monetary security, they have already satisfied the initial levels of Maslow’s wishes pecking order : physiological needs, safety wishes and many of their relationship desires and self-esteem wants.  However in doing so, many Boomers spent several years working in corporate America where they needed to subjugate their true deep-seated passions to the day by day needs of the corporate world and the fiscal wishes of their growing families. 

Consequently, as Boomers approach retirement, they want to make up for any goals that they missed out on during their working years. Their motivations have changed from their youth.  As augmenting numbers of Boomers move into retirement, they are most focused on meeting their personal needs.  They have an interest in ‘being’ who they really are, and developing (or expressing) their full potential in life.  To paraphrase, they are primarily interested by personal development. 

This means that they are more intrinsically motivated than externally galvanized.  They are self-driven.  They will readily do activities, and make decisions, that many would have evaded in their youth because of what others might think.  Many of the things that would have bothered them – or perhaps stopped them – in earlier years, do not even register a pip on the radar screen anymore.  They’ve mellowed, and they’re happily pursuing the way to inner peace. 

For many seniors, that path to self-actualization might mean beginning their own business, returning to college to get a complicated degree, globe running around the globe, or chasing a variety of other inventive or cultural passions.  Smart marketers will see that Boomers are still an awesome force in the economy, with big purchasing power, and will tailor their service and goods – as well as their adverts and promotional campaigns, their websites, and their social media to the Baby Boomer generational cohort in techniques that help them achieve their goals, save them time, and/or provide them with engaging life experiences. 

So, if you’re planning to kick off your own company, consider beginning a web business.  Most online programs , however , provide extraordinarily limited coaching, targeted only on their product ( s ).  Sadly, you’ll need more than that.  Gain needed success talents by signing up for our Online Success for Beginners course.