Friday, February 10th, 2012

Using Idea Mapping to Manage Holiday Shopping

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Shopping for the holidays has come to be regarded by many as a chore, rather than as an enjoyable experience. Keeping up with lists of present ideas for friends, family, and co-workers, as well as remembering where to get these presents, is what often makes the process so complicated. Idea Mapping is an alternative to traditional lists for managing holiday shopping that can make this process much simpler. With an Idea Map, one can make use of inherent visual associations to remember every present on their list, from the tie for the boss, to the video game for Jr. Thus, Idea Mapping offers a creative and efficient way to manage and organize the entire holiday shopping process.

What is Idea Mapping?

Ideal Mapping is a means of organizing information using an Idea Map, which is a “colorful, single-page visual that captures [a person’s] thinking in key words and images.” Idea Mapping is widely believed to be a more effective means of conceptualizing information than traditional outlining, because it uses a spatial, rather than linear, approach to help define the information. When creating an Idea Map, both hemispheres of the brain are engaged, allowing the brain to process information in a manner more consistent with its natural functioning. The result is the ability to “plan, remember, communicate, organize, innovate, and learn” information quickly and efficiently.

Constructing a Holiday Shopping Idea Map

A shopper wants to get through her shopping list as quickly and efficiently as possible without forgetting anyone or anything on the list. She decides to use an Idea Map to organize the lists, and begins constructing the map by representing the main purpose of the map, her holiday shopping, in the center of the map. Next, she divides her map into the main categories of people she will shopping for, and attaches these categories to the central image via “branches”. She then lists each of the people she intends to shop for on “child branches”. Attached to these “child branches”, on “twigs”, are the presents she plans to buy each person and the stores where she plans to buy them. She completes her map by adding visuals and color associations, such as color-coding the stores, in order to make the map more visually stimulating and easy to recall. The example Map diagram illustrates what her Idea Map would look like when finished.

Idea Maps and Managing Holiday Shopping

As the attached example shows, the shopper was able to organize everything she needed to remember when shopping for presents in a clear, non-linear format. This snapshot document contains the equivalent of what might have been several pages of information, allowing her to quickly and efficiently access and conceptualize her shopping needs. In addition, the colors and visual associations, such as the colors associated with each store, give the shopper several points of reference, simplifying the process even further. With Idea Mapping, the shopper has, thus, turned her holiday shopping from a chore into a fun and enjoyable experience.

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